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As we celebrate both the 75th anniversary of Better Roads and the 50th anniversary of the Interstate System in 2006, this edition focuses on perhaps the most important years in the history of highway and bridge construction the United States, the Eisenhower Interstate Highway System years. (Visit http://www.artba.org/50th/50th.htm, the website of the American Road & Transportation Builders Association, for more details on the Interstate’s 50th anniversary).
Although a national highway “system” was established in 1944, it was not until 1952 that it was specifically allocated funds, and then only a token $25 million. This amount was upped to $175 million in 1954 not nearly adequate enough to fund a true national road network. Eisenhower’s vision of a national network of highways stems from two personal experiences. Through a cross-country military convoy in 1919 from Washington DC to San Francisco over dirt roads and un-bridged streams, young Colonel Eisenhower experienced first-hand the need for a road system during a 62-day expedition that “tested” America’s early 20th century road system. General Eisenhower, during World War II, saw the great mobility of Germany through an extensive autobahn system in that country. He set out to bring a better system to America where a nation dependent upon automobiles and trucks yearned to travel the country, bring goods to market efficiently, and to provide sorely needed military mobility. |
Publicizing the need for highwaysWhile GI’s returning from the war told stories of the great concrete bi-ways of Europe, it wasn’t until the early 1950’s that the ground swell to build an interstate system in the United States came into play. Such a vast program would have to be brought forth to the American public, and a relatively new vehicle to publicize this ambitious program called “television” was there for the taking. In an article in the February 1954 issue of Better Roads titled “Want Public to Back Your Road Aims? Try Television” William F. Steuber, Assistant Engineer, Wisconsin State Highway Commission, espouses television as “the hottest medium today in getting and holding the attention of the public”. Steuber encourages readers to buy TV advertising time to focus on “public attention on road matters”, and to “tell the highway story.” And what was the cost of television time in 1954 for local advertising for a quarter-hour to a half-hour? $60 to $600. (Compare this cost to the $2.5 million for a 30-second spot on the 2006 Super Bowl!). Television would become an important tool in the effort to get the Interstate Program off and running. |
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Federal-Aid Bill…the embryonic
stages of the
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President’s ProgramIt was reported in the August issue that the Eisenhower administration proposed a $50 billion, 10-year program to fund highways, an amount that would be in addition to the Federal-Aid bill funding. Presented by Vice President Richard Nixon at the annual Governor’s Conference, the program consists of four major parts:
Eisenhower appointed “a cabinet committee to help formulate a comprehensive transportation policy for the nation.”
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The President’s MessageWith the death of C.M. Nelson, it was months before a new editor would be appointed. With so little detail about the Eisenhower plan, it was several months before Better Roads provided meaningful commentary. In a March 1955 editorial, newly appointed editor Gerald C. Ward, somewhat skeptical about the program’s funding mechanisms, said about the Interstate Program… “A dream—a wonderful dream. But probably just that. The problem of money will undoubtedly spoil this dream.…In the end, the solution of the highway problem lies in the hands of those who would benefit most from an adequate network of roads and streets—the users. If…(we) can convince the ordinary highway user that in the long run he will pay less for good highways than he does now for bad ones, the money will be there and the dream realized.” |
Optimism for the new yearIn December 1955, after months of ongoing debate about the Interstate Program, not IF it would happen, but WHEN and HOW it would be put in place, Editor Ward writes…. “The year 1955 should end for highway officials on an optimistic note. Never before has there been such a widespread recognition of need to bring the 40,000-mile interstate highway system up to adequate standards as quickly as possible. Never before has the importance of all highway systems—state, county and local—been brought so strongly to the attention of the public.”
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